Official Site of the Gunnison-Crested Butte Tourism Association > Home

Gunnison-Crested Butte Tourism Association

TA launches new ad campaign March 2009! Click on images to enlarge.

On Tuesday, February 3, 2009 our Board President, Joellen Fonken sent a letter to the editor about the importance of funding tourism promotion. To view that letter or a more detailed version of it, please view these pdf's.

Importance of Tourism | Tourism Industry Facts | Colorado & Local Tourism - A Smart Investment | TA President's Letter to the Editor | TIAC Letter to the Editor | Contact Your Legislators

Get a Sample Letter in PDF or Word (docx)

The Gunnison-Crested Butte Tourism Association (TA) is an organization dedicated to advertising and marketing Gunnison County as a year-round visitor destination. The TA is a 501-C6 non-profit association with a volunteer board, two full time staff and contracted public relations firm. The TA operates as a contractor to the Local Marketing District (LMD) which is governed by the Gunnison County Board of Commissioners.

The TA's budget is derived from two sources. 1.) LMD funds which come from a 4% use fee on all lodging in Gunnison County. This fee is not to be confused with "lodging sales tax" which is collected and retained by each municipality, and 2.) Admissions tax contributed to the LMD by the Town of Mt. Crested Butte. In 2008 the Town of Mt. Crested Butte is contributing $250,000.00 to the TA's budget of $1,075,000.00. The remaining funds come from the 4% LMD use fee.

Vision:

With the support of community leadership, achieve our goals to provide economic stability, contribute to a desirable quality of life, outpace our competition and be a national model for others to emulate.

Mission:

Enhance economic vitality by marketing our county as a year-round destination and foster relationships with community partners to ensure a quality guest experience.

Tourism Goal:

Using the actual three year LMD Tax collection average from July 2004 through June 2007, $937,075, as a benchmark, grow incremental tax revenues by 30% or $281,123.00 during the three year time period from July 2007 through June 2010 with results reported in October 2010.

Community Relations Goal:

Earn the respect and support of local governments, the Chambers of Commerce, businesses and non-profit organizations directly involved in tourism using qualitative and quantitative measurement tools that will help increase cooperation throughout the valley in support of tourism.

GCBTA.com:

This web site is designed to showcase our goals, mission and vision. To see where our guests come to learn more about our destination, please use this link to the official visitor information site for Gunnison County.

Feedback about the web sites and your suggestions are always welcome. Please email us using the links below!

Thank you, Jane Chaney, Executive Director, Rob Strickland, Web/Master & Marketing Coordinator and Beth Buehler, Director of Public Relations

Site photography by Allan Ivy

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