TA Assessment

The Gunnison County Board of Commissioners also serves as the Board of the Gunnison County Local Marketing District (LMD) and provides the public funding for the tourism promotion effort executed by the Gunnison – Crested Butte Tourism Association (GCBTA). These marketing funds are generated through a 4% occupancy tax on the sale of hotel rooms and vacation rental housing throughout the County.

The Local Marketing District (LMD) retained the nationally recognized firm, the Radcliffe Company (TRC) to conduct a performance assessment of the GCBTA to insure that the marketing funds allocated to the GCBTA were being maximized in providing a return to the County. Inherent in this assessment was a review of all operating practices; an analysis of the GCBTA governance and management structure; a review of resource deployments in addition to the organizations adherence to best industry practices. In an effort to provide context to the analysis, TRC demonstrates this review in a competitive context by benchmarking GCBTA against comparable destination marketing organizations in the region including Telluride, Durango and Steamboat Springs.

Please click the "Assessment" link below to view a PDF of the Tourism Association's Organizational Assessment.